We were visited at a Club meeting last year by Nick Linney who gave us a talk on the Mansfield company that many of us are familiar with. As a follow up, we went on a tour of their premises to see what they were up to these days and were amazed that what we found did not match our perception of a traditional printing company at all.

The company goes from market research- to advice to companies on the best way to marketing their products – to actually producing advertising for their clients.

Here Margaret tried on a pair of spectacles that lets the researcher know which item on the menu she spends most time looking at.

We got an update on how digital advertising has completely overtaken print.

We visited the studio where they have started to make video advertisements.

Kathy thanked Miles Linney for the most enjoyable tour

We had a great time and felt that there was still a lot more to see.

And of course it wouldn’t be an Inner Wheel outing if lunch wasn’t involved – thanks to Kathy for booking a table at Widdecombe Fair and making sure we all got what we ordered!

Thanks to Dain for her idea of the tour and for all her hard work arranging it to make sure the day went smoothly.